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      被美國八大名校錄取的22歲TikTok博主如何年入六位數

      被美國八大名校錄取的22歲TikTok博主如何年入六位數

      Amiah Taylor 2022-05-08
      被全美八大名校錄取的經歷讓喬哈爾·漢有底氣和實力為其他希望追隨他腳步的人提供學習建議。

      對于TikTok博主喬哈爾·汗(22歲,麻省理工學院畢業生)來說,針對大學生群體做學習教育類的內容是一個自然而然的選擇。

      喬哈爾自己想了一些他在上高中時就希望能夠有人教的技巧和建議。他的TikTok賬戶是“@goharsguide”,有170萬鐵粉,視頻內容主要是指導有學術追求的學生如何更快寫完作業、寫出高分論文、提高記憶力、攻破選擇題考試等等。

      喬哈爾流量最高的一條視頻播放量有690萬,是他的“如何找到上學動力”(How to Find the Motivation for School)系列中的一條。這個迷你系列一共四部分,詳細介紹了一些寫作業的技巧,比如正面想象、加入監督互助群組、從最簡單的第一步入手等等。

      TikTok博主的收入再加上戴爾(Dell)、培生(Pearson)等公司贊助的品牌收入,喬哈爾輕輕松松就可以拿到六位數,《財富》雜志通過查閱財務文件對此進行了確認。

      他的成功經驗如下:

      賺錢要趁早

      喬哈爾在學習新技能這個方面一直是佼佼者,他的父母能夠證明,他從11歲開始就創建網站了。

      “說起來我從10歲就開始做‘自媒體經濟’了(這是人們現在對它的稱呼)?!眴坦栒f,“當時我創建了我的第一個YouTube頻道,也開始更新第一個博客。我很快就迷上了編程?!?/p>

      喬哈爾很快也“迷上”了平面設計、社交媒體編輯和開發,初中和高中時都在不斷努力精進技巧。他在很小的時候就進入了網絡廣告領域,并且表現出了創業者的敏銳。喬哈爾十一二歲的時候,通過在自己制作的網頁上投放廣告,每個月都可以賺“幾百甚至幾千美元”。

      “每走一步,我老爸老媽都在問到底是怎么回事?!眴坦栒f,“我當時跟他們說:‘哦,我需要你們的稅務信息。這樣我就能夠開通谷歌廣告聯盟(Google Adsense)了?!敃r我才十二三歲,他們就問我:‘你要這個干什么?為什么要用我的信用卡信息?’我就說:‘相信我就行了?!覍ι虡I興趣的源頭差不多是從這里開始的?!?/p>

      學霸的可信度

      喬哈爾就讀的是美國康涅狄格州西摩市一所規模不大的高中,他的平均成績(GPA)是98.5分(滿分100分),理所當然是當時的優秀畢業生代表。得益于他的優異成績,喬哈爾擁有了“超現實的經歷”,被六所常春藤聯盟(Ivy League)的學?!敶髮W(Yale)、哥倫比亞大學(Columbia)、賓夕法尼亞大學(University of Pennsylvania)、布朗大學(Brown)、達特茅斯大學(Dartmouth)和康奈爾大學(Cornell)——以及斯坦福大學(Stanford)和麻省理工學院(MIT)錄取。

      喬哈爾最終選擇了麻省理工學院,因為這所學校的計算機學科很厲害,而他又拿到了這里的全額獎學金。被全美八大名校錄取的經歷讓喬哈爾有底氣和實力為其他希望追隨他腳步的人提供學習建議。

      成為TikTok博主

      2018年3月,喬哈爾發布了他的第一條TikTok視頻,里面只是一些“隨意”的內容,例如搞笑梗圖等。后來,他在一條視頻里提到自己就讀于麻省理工學院,于是大量問題蜂擁而至。有評論問他是怎么被錄取的,希望得到一些建議以提高自己的錄取幾率。

      “我一直想做和大學招錄有關的生意,或者只是提供一些關于大學入學的建議?!眴坦柛嬖V《財富》雜志,“所以我認為這是一個完美的切入點?!?/p>

      隨著喬哈爾持續發布和學習建議有關的視頻,他收到的評論和提問也越來越多,形成了“滾雪球效應”。從2018年6月到9月,他的賬號粉絲從0增長到3萬。

      當年秋天,喬哈爾重返校園時,他改變了視頻風格,從自己出境改成了背景敘述加DIY剪紙風格的視頻,現在這已經成為了喬哈爾出品的標志了。

      “我換了視頻風格之后,粉絲大概一周內就從3萬漲到了10萬?!眴坦枌Α敦敻弧冯s志表示,“后來到2020年年底漲到了50萬?,F在大約有170萬?!?/p>

      從此之后,喬哈爾憑借他不斷增長的粉絲量,讓感興趣的品牌愿意通過他的視頻打廣告。2021年,喬哈爾給品牌打廣告的收益是六位數,他的合作公司包括美國電話電報公司(AT&T)等一流公司,也包括他的夢想公司Grammarly。

      “我記得,為了與Grammarly達成合作,花了我最長的一段時間,因為無論是我的商業構想還是拍視頻,論文寫作都是重點?!眴坦栒f,“我去年一直與他們合作到年底,是一段很棒的經歷?!?/p>

      現在喬哈爾已經得到了自己的“白鯨”,他不再只是有夢想了,他開始與PBS合作自己的一個項目。

      合伙開公司

      2019年,喬哈爾和他的弟弟(目前在哈佛大學讀大三)成立了大學入學咨詢公司Next Admit。但他們在2020年10月才開始經營。他的靈感來自于自己作為第一代大學生一個人申請大學的經歷。喬哈爾想給學生們提供可以負擔得起的咨詢服務,而不是他高三時經歷的昂貴套餐。

      “當時我也想過找咨詢服務,但大多數都非常貴,而且按套餐收費,一個咨詢套餐收費可能高達好幾千美元?!眴坦栒f,“所以我就有了這個想法,要開一家面向學生本人的公司,讓他們既能夠負擔得起,又可以擁有非常愉悅的用戶體驗。把這兩個點合在一起,就是Next Admit的起源?!?/p>

      Next Admit主要提供四大服務——論文評改、大學申請評改、咨詢電話和寫作課。但其中論文評改是公司的命脈,據喬哈爾說,八成訂單都是論文評改。

      “我的想法就是要充分利用身邊的一切?!眴坦栂颉敦敻弧冯s志表示,“我要全力以赴,看看會發生什么?!保ㄘ敻恢形木W)

      譯者:Agatha

      對TikTok博主喬哈爾·汗(22歲,麻省理工學院畢業生)來說,針對大學生群體做學習教育類的內容是一個自然而然的選擇。

      喬哈爾自己想了一些他在上高中時就希望能夠有人教的技巧和建議。他的TikTok賬戶是“@goharsguide”,有170萬鐵粉,視頻內容主要是指導有學術追求的學生如何更快寫完作業、寫出高分論文、提高記憶力、攻破選擇題考試等等。

      喬哈爾流量最高的一條視頻播放量有690萬,是他的“如何找到上學動力”(How to Find the Motivation for School)系列中的一條。這個迷你系列一共四部分,詳細介紹了一些寫作業的技巧,比如正面想象、加入監督互助群組、從最簡單的第一步入手等等。

      TikTok博主的收入再加上戴爾(Dell)、培生(Pearson)等公司贊助的品牌收入,喬哈爾輕輕松松就可以拿到六位數,《財富》雜志通過查閱財務文件對此進行了確認。

      他的成功經驗如下:

      賺錢要趁早

      喬哈爾在學習新技能這個方面一直是佼佼者,他的父母能夠證明,他從11歲開始就創建網站了。

      “說起來我從10歲就開始做‘自媒體經濟’了(這是人們現在對它的稱呼)?!眴坦栒f,“當時我創建了我的第一個YouTube頻道,也開始更新第一個博客。我很快就迷上了編程?!?/p>

      喬哈爾很快也“迷上”了平面設計、社交媒體編輯和開發,初中和高中時都在不斷努力精進技巧。他在很小的時候就進入了網絡廣告領域,并且表現出了創業者的敏銳。喬哈爾十一二歲的時候,通過在自己制作的網頁上投放廣告,每個月都可以賺“幾百甚至幾千美元”。

      “每走一步,我老爸老媽都在問到底是怎么回事?!眴坦栒f,“我當時跟他們說:‘哦,我需要你們的稅務信息。這樣我就能夠開通谷歌廣告聯盟(Google Adsense)了?!敃r我才十二三歲,他們就問我:‘你要這個干什么?為什么要用我的信用卡信息?’我就說:‘相信我就行了?!覍ι虡I興趣的源頭差不多是從這里開始的?!?/p>

      學霸的可信度

      喬哈爾就讀的是美國康涅狄格州西摩市一所規模不大的高中,他的平均成績(GPA)是98.5分(滿分100分),理所當然是當時的優秀畢業生代表。得益于他的優異成績,喬哈爾擁有了“超現實的經歷”,被六所常春藤聯盟(Ivy League)的學?!敶髮W(Yale)、哥倫比亞大學(Columbia)、賓夕法尼亞大學(University of Pennsylvania)、布朗大學(Brown)、達特茅斯大學(Dartmouth)和康奈爾大學(Cornell)——以及斯坦福大學(Stanford)和麻省理工學院(MIT)錄取。

      喬哈爾最終選擇了麻省理工學院,因為這所學校的計算機學科很厲害,而他又拿到了這里的全額獎學金。被全美八大名校錄取的經歷讓喬哈爾有底氣和實力為其他希望追隨他腳步的人提供學習建議。

      成為TikTok博主

      2018年3月,喬哈爾發布了他的第一條TikTok視頻,里面只是一些“隨意”的內容,例如搞笑梗圖等。后來,他在一條視頻里提到自己就讀于麻省理工學院,于是大量問題蜂擁而至。有評論問他是怎么被錄取的,希望得到一些建議以提高自己的錄取幾率。

      “我一直想做和大學招錄有關的生意,或者只是提供一些關于大學入學的建議?!眴坦柛嬖V《財富》雜志,“所以我認為這是一個完美的切入點?!?/p>

      隨著喬哈爾持續發布和學習建議有關的視頻,他收到的評論和提問也越來越多,形成了“滾雪球效應”。從2018年6月到9月,他的賬號粉絲從0增長到3萬。

      當年秋天,喬哈爾重返校園時,他改變了視頻風格,從自己出境改成了背景敘述加DIY剪紙風格的視頻,現在這已經成為了喬哈爾出品的標志了。

      “我換了視頻風格之后,粉絲大概一周內就從3萬漲到了10萬?!眴坦枌Α敦敻弧冯s志表示,“后來到2020年年底漲到了50萬?,F在大約有170萬?!?/p>

      從此之后,喬哈爾憑借他不斷增長的粉絲量,讓感興趣的品牌愿意通過他的視頻打廣告。2021年,喬哈爾給品牌打廣告的收益是六位數,他的合作公司包括美國電話電報公司(AT&T)等一流公司,也包括他的夢想公司Grammarly。

      “我記得,為了與Grammarly達成合作,花了我最長的一段時間,因為無論是我的商業構想還是拍視頻,論文寫作都是重點?!眴坦栒f,“我去年一直與他們合作到年底,是一段很棒的經歷?!?/p>

      現在喬哈爾已經得到了自己的“白鯨”,他不再只是有夢想了,他開始與PBS合作自己的一個項目。

      合伙開公司

      2019年,喬哈爾和他的弟弟(目前在哈佛大學讀大三)成立了大學入學咨詢公司Next Admit。但他們在2020年10月才開始經營。他的靈感來自于自己作為第一代大學生一個人申請大學的經歷。喬哈爾想給學生們提供可以負擔得起的咨詢服務,而不是他高三時經歷的昂貴套餐。

      “當時我也想過找咨詢服務,但大多數都非常貴,而且按套餐收費,一個咨詢套餐收費可能高達好幾千美元?!眴坦栒f,“所以我就有了這個想法,要開一家面向學生本人的公司,讓他們既能夠負擔得起,又可以擁有非常愉悅的用戶體驗。把這兩個點合在一起,就是Next Admit的起源?!?/p>

      Next Admit主要提供四大服務——論文評改、大學申請評改、咨詢電話和寫作課。但其中論文評改是公司的命脈,據喬哈爾說,八成訂單都是論文評改。

      “我的想法就是要充分利用身邊的一切?!眴坦栂颉敦敻弧冯s志表示,“我要全力以赴,看看會發生什么?!保ㄘ敻恢形木W)

      譯者:Agatha

      For TikToker Gohar Khan—a 22 year old MIT grad—creating educational content geared towards college bound students came naturally.

      Khan brainstormed tips and tricks that he wished would have been available when he was in high school. On TikTok as @goharsguide, Khan has 1.7 million loyal followers. He creates videos instructing academically-minded students on how to do their homework faster, ace essays, improve memorization and hack multiple choice tests.

      Khan’s most high traffic video received over 6.9 million views and is a part of his “How to Find the Motivation for School” series. The four-part mini series details how to use techniques such as positive visualization, aggressive accountability group chats, and locating the “minimum viable step,” to get assignments completed.

      Between his income as a TikTok creator and sponsored brand deals from Dell, Pearson, and more, Khan is easily netting a six figure salary, which Fortune independently confirmed using financial documents.

      Here’s how he did it.

      Dove into business and technology at an early age

      Khan has always been above-average at learning new skills, which his parents could vouch for as he began creating websites at age 11.

      “Really my journey within the creator economy, as they call it now, started when I was like, 10,” Khan told Fortune. “That's when I made my first YouTube channel that I made my first blog. And I became very quickly obsessed with coding.”

      Khan quickly also became “obsessed” with graphic design, and social media editing and development, and worked tirelessly to refine his skills in both middle school and high school. He was already showing entrepreneurial acumen at a young age as he dove into the world of online advertising. Khan was making “a couple hundred if not a couple thousand,” monthly from putting ads on his homemade websites at ages 11 and 12.

      “My parents, every step of the way, were questioning what was going on,” Khan told Fortune. “I was just like, ‘oh, I need your tax information. So I can put it into Google Adsense.’ And I was 12 or 13 when I was doing that, and they were like ‘oh, what do you need this for?’ They asked, ‘why do you need my credit card info for this?’ and I was like, ‘just trust me.’ And so that's really like the origin story of my interest in business.”

      Created credibility as a model student

      At Khan’s small Title I high school in Seymour, Connecticut, he achieved a 98.5 GPA on a 100-point scale and unsurprisingly, was a valedictorian. Because of his academic success, Khan had the “surreal experience,” of being accepted to six Ivy League schools—Yale, Columbia, University of Pennsylvania, Brown Dartmouth and Cornell—as well as Stanford and MIT.

      Khan ultimately chose to go to MIT because of the school’s great computer science program and because he was offered a full ride scholarship to attend. As a student that was accepted to eight of the most prestigious colleges in the country, Khan built a solid foundation for being able to offer educational tips and advice to others looking to follow in his footsteps.

      Launched a TikTok

      In March of 2018, Khan posted his first TikTok video, and was just creating “random” content that included memes for entertainment. Eventually, he mentioned in one of his videos that he graduated from MIT and the questions began to pour in. Commenters asked how he got in and wanted admissions tips to improve their chances.

      “It had always been in the back of my mind that I wanted to start a business about college admissions or just kind of give advice about college admissions,” Khan told Fortune. “So I saw that as the perfect entry point.”

      With each video where Khan posted tips, the number of comments and questions grew, creating a “snowball effect.” From June to September of 2018, his account grew from zero to 30,000 followers.

      When Khan returned to MIT in the fall, he shifted his video style from portraying himself to doing narrated tabletop-style videos with DIY paper cut-outs, which is now a signature component of his content.

      “Once I adapted that new style it allowed my account to go from 30,000 to 100,000, within roughly a week,” Khan told Fortune. “Then it was up to half a million by the end of 2020. And now it's around 1.7 million.”

      From there, Khan was able to leverage his growing audience to interested brands who were willing to pay for sponsored posts. In 2021, Khan made well into six figures from brand deals as he partnered with top companies like AT&T and his dream brand, Grammarly.

      “So I remember for the longest time I was trying to work with Grammarly given my focus on essay writing, both in the business and in my videos,” Khan told Fortune. “And I was able to work with them last year towards the end, which I thought was great.”

      Now that Khan has gotten his “white whale,” he no longer has an ideal brand but is currently working on a private project with PBS.

      Co-founded his own business

      Khan founded Next Admit, a college admissions counseling company, with his younger brother—a current junior at Harvard— in 2019. But they launched the business in Oct. 2020. His inspiration came from going through the admissions process alone as a first-generation student. Khan wanted to offer college counseling services that were accessible versus the unaffordable package he encountered when he was a junior in high school.

      “When I looked for counseling options, I found that most of them were very expensive, and were charging, you know, upwards of thousands of dollars for all in one counseling packages,” Khan told Fortune. “And so I had the idea to really create a company that was more targeted towards the students themselves, and also offered both an affordable and a very pleasant user experience. And I think with those two things combined, this is where the inception for Next Admit came from.”

      Next Admit offers four key services—essay reviews, college application reviews, consultation calls and writing sessions. But essay reviews are the lifeblood of the business, as they make up around 80% of the incoming orders, according to Khan.

      "I think my view is simply to make the most of what's around me,” Khan told Fortune. “I'm just gonna give this my absolute all and see what comes my way.”

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